Irony from Pentagram

This design seems to marry what many of you have been doing in class recently...drawing detailed images of the brain and other drawing hearts.
Who would have thought to put overlay them on one another? Pentagram did.
(courtesy Pentagram.com)



The report's theme is 'Head and Heart' and the cover illustration joins a brain and a heart.

Justus Oehler and his team at Pentagram Berlin have designed the Triennial Report for the DRK Kliniken (Hospital Group of the German Red Cross) in Berlin. This is the second time Pentagram has designed the report for the group, which is a non-profit network of five hospitals in the city that provide specialized, high-quality care.

While reports of this kind for organizations in the health market are usually “dry” and factual, the DRK report offers something new with the unusual theme of “Kopf und Herz,” or “Head and Heart.” This juxtaposition of Facts and Figures vs. Feelings and Emotions has been used to enliven the report with sections titled “Innovation & Tradition,” “Old & Young,” “Giving & Taking,” “Man & Machine,” etc.

The designers decided on a visual system that would echo this dichotomy. The cover illustration is a human brain superimposed with a spot-varnished and embossed red heart. Each of the 15 chapters that make up the core of the 50-page report have been arranged as single spreads, with text on the left, and illustrations, created by Pentagram, on the right, all printed in red, grey and black.