Design Competition

The 2009-2010 Yellow Pages Association (YPA) Advertising Challenge provides real-world experience for students interested in pursuing an education or career in advertising, marketing, graphic design or related fields. Advertising Challenge winners and their faculty sponsors will share in nearly $10,000 in total prize awards.

Beyond providing valuable experience and monetary prizes, the advertising challenge is designed to reward and showcase excellence in student-created advertising. Winners will have their work displayed on the YPA Academic web site and their work will be honored at the YPA Annual Convention. (You can see the winning entries from prior years by clicking here:2006, 2007, 2008 and 2009.)

Last year over 1,800 students at 150 schools participated. 97% of instructors and 98% of students were pleased with their experience. Representative comments included:

This Year’s Client
Haven Bay Veterinary Hospital will be this year’s client.

The Assignment
Students entering the 2009-2010 advertising challenge will create two Yellow Pages print ads and one Internet Yellow Pages ad for Haven Bay. Students can work alone or in teams of up to three, under the supervision of a faculty advisor. Multiple teams can enter from the same class or school and the entry can be the result of an in-class assignment, if desired. All entries are due by April 23, 2010.

You can download the case study by going to the website.
Your students can obtain all of the competition materials after they complete the free registration at the Advertising Challenge Registration section of the advertising challenge web site.

A great way for students to improve both their finances and job prospects after graduation
Prize awards will be distributed as follows:

1st Place: $2,500 to winning team; $750 to faculty sponsor
2nd Place: $1,500 to winning team; $500 to faculty sponsor
3rd Place: $750 to winning team; $350 to faculty sponsor
Honorable Mentions (up to 3): $300 to winning team; $200 to faculty sponsor

Beyond monetary prizes, entry and success in the advertising challenge can help students beef-up their resumes. All winners will receive a personal letter of commendation from Neg Norton, President, YPA.

Easy to participate - all support materials available online

Registration, FAQ, rules and the case study are all available online. In addition, we?ve also prepared a flyer that you can use to announce the advertising challenge to your class. The flyer can be downloaded here: Download flyer.

Free and easy registration
You or your students can register one or more teams. Just click on this "Advertising Challenge Registration" link or the advertising challenge link on the Yellow Pages Association (YPA) Advertising Challenge web site.

If you have any questions or require any additional information, please feel free to contact me at challenge@ypa-academics.org.

PS. If you are having any trouble with the links in this email, you can type or paste the following directly into your browser

YPA Advertising Challenge Web Site Home Page:
http://www.ypa-academics.org/cc/compet_home_creative.html

YPA Advertising Challenge Registration Page:
http://www.ypa-academics.org/cc/register_creative.html

2008-2009 Case Study:
http://www.ypa-academics.org/cc/case.pdf

2008-2009 Class Announcement Flyer:
http://www.ypa-academics.org/cc/flyer.pdf

Prior Years Winning Entries:
(2006) http://www.ypa-academics.org/cc/index.html
(2007) http://www.ypa-academics.org/cc/index6.html
(2008) http://www.ypa-academics.org/cc/index7.html
(2009) http://www.ypa-academics.org/cc/index08.html