MODA Chooses Camp Design: Mario Segarra Design

Met with Brenda Galina at MODA on Monday along with several members of the class and once again she commented just how wonderful ALL the designs were each of you contributed to the project with MODA. One by one she went through them discussing each as she went, editing out the ones that she felt were not as focused on the children and the idea of it being "their camp."

Brenda actually chose designs which she felt could be used for the next several summer camps. The design chosen for the 2010 Summer Design Camp is the one submitted by Mario Segarra! Congrats Mario! The second design was the one by Justin Godbey (with some comments for revisions and to be resubmitted); Third was Joe Buckel with some minor changes as well and then to be resubmitted; Also mentioned was the design by Min-Sun and the logo design by Chrissy Culver. Congrats to all of you once again for a job well done and professional in it's scope. More photos to come

Junior Featured on GSU Website: H1N1 Project

http://www.cas.gsu.edu/storydetail.aspx?id=370

Social Revolution. You must watch this.

Watch this and then watch it again. You are a part of this perpetual machine.

Happy Halloween Jacko-Style

Photographed at the Chelsea Market on Wednesday.

GSUGRDNYC09

What an amazing photo of you all! It's like the poster for a film or tv series.
Taken outside Pysop after our tour.More photos to come.

It was everything and more that I expected. What a great group to travel with and to share the joys of art & design with a larger family of designers. You were simply the best! Thank you for inviting me to go along for the ride with each of you. Hope each of you had a truly great time in the Big Apple and for those of you who unfortunately couldn't attend, NYC awaits your visit and we missed you. Thanks to all the companies and studios and alumni that we met along the way who enriched our time in the city.

Board with mailer

New Camp MODA Deadline: Monday November 2nd

Work now must be in the offices on Monday morning, November 2nd.
It's important we meet this deadline for MODA since the chosen design will go to press on November 4th. I'm certain most of you are ready. More to discuss on Monday in class.

DAVID BUTLER SPEAKS at PORTFOLIO CENTER. Run don't Walk to hear him speak!

David Butler, Coca-Cola
Thursday, October 29, 2009

Featured most recently in Fast Company, David Butler is Global VP, Design, for the Coca-Cola Company. He is responsible for driving the vision and strategy for design, leading the global design function and building a design culture for the brand.

Program begins at 10 a.m., in the Los Angeles room at Portfolio Center. The public is invited.

Whatever you do, don't miss this. It's a rare chance to meet and listen to David Butler and his vision for Coca Cola. For those of you in the class who could not go to NYC this week this is your lucky day...make an effort to go. I promise you won't go away disappointed. I've heard David speak and he is inspiring.

More information on Camp MODA: 10/20/09

They're back...not as sponsor but as an event during the camp.


New Info you should consider using for your designs for Camp MODA:
(Nathan and I walked up to MODA today and met briefly with Raja who is working with Brenda on the projects at MODA.)

Raja said even though LEGO is not sponsoring this event they still plan to use Lego's during their summer camp along with other things like jewelry making as well as making things from coke products. She insisted the use of RED in these designs (both Coca Cola and MODA are red so it makes sense.) You can use secondary colors as well.

She mentioned the importance of of "sustainablity and creativity" during these camps sessions.

Basic requirements for Mailer:
Camp MODA
Summer Design Camp
MODA Logo
Image
2010
Copy: Give your child a new experience this summer.
(or you can write your own copy which might apply to this experience)

Basic Requirements for Poster:
Camp MODA
Summer Design Camp
MODA Logo
Image
2010

Additional Optional Information for poster or mailer:
Sessions (Six 1-Week Sessions)
June 7-June 11
June 14-18
June 21-25
June 28-July 2
July 12-16
July 19-23
Copy: Give your child a new experience this summer.
(or you can write your own copy which might apply to this experience)

Two camps composed of two camps:
6-9 year olds and 9-12 year olds.

Classes that might be offered again this summer:
Urban Jewelry Design, Designing from Nature, Designing with Lego's.

Planning to have the camp at either Coca Cola Headquarters or MODA facilities.
(You can use either in your facsimile prep)

"The camp allows 6-12 year olds to dive into the world of design in an atmosphere of creativity and respoect. Our young designers will learn to solve problems, communicate ideas, and work productively in both an independent and group setting."

Live each day like it was your....

Camp Type

Take a look at this wonderful article about Camp type.
Might inspire you to greater heights.

http://ilovetypography.com/2009/10/06/type-camp-type-education/

NYC Trip Agenda

Wednesday October 28th:
TBA: Dress Code Design
131 Essex Street #5 South
New York, NY 10002
U.S.A.
T+212.260.5979

6pm-8pm: Optional Event:
EJ Camp Photography Exhibition at Sean
EJ Camp is a well known celebrity photographer who has worked in the movie, entertainment, sports and advertising industry. EJ will be showing several of her most recent work at Sean store in Soho.
www.ejcamp.com

Thursday, October 29th:
10am-12noon
HBO Studios
20A East 23rd Street
NYC
This is on 23rd Street, between Park and Lexington, south side of street, almost exactly in the middle of the block. The Lexington Avenue Subway 6 train drops you off on the corner of 23rd and Park.
Peter Consiglio,Director of Graphic Operations at HBO Studios
Peter.Consiglio@hbo.com
212-512-7923

1p-3p: PMcD Design
484 Greenwich Street
New York, NY
T+212 343 0400
Patrick McDonough, Owner
Lunch

4pm: Gretel Design
176 Grand Street No. 604
New York, NY 10013
T+212 226 6211
F+212 226-6404
Greg Hahn, Owner

6pm: The Jane Hotel
113 Jane Street
New York, NY 10014
T+212 924 6700
Tour and meeting GSU Alumni working in NYC

Friday, October 30th:
11am-12:30p: Psyop
124 Rivington Street
Ground Floor
New York, NY 10002
T+212 533 9055
F+212 533 9112
Kimmy Ng
kimmy@psyop.tv

1-2Lunch

3pm-5pm: Pentagram
204 Fifth Avenue
New York NY 10010
T +212 683 7000
F +212 532 0181
E info@pentagram.com
Kurt Koepfle
Associate Partner
koepfle@pentagram.com

Flatiron district. Our office is a five-story building between 25th and 26th Streets, directly across from Madison Square Park.

Wednesday Speaker: Jack Womack

Photo courtesy of CNN

Jack Womack, friend and champion to all graphic designers (oh,and by-the-way also happens to be CNN Senior Vice President of domestic news operations and administration) is coming to your classroom this Wednesday, October 14th to talk about CNN and relate his stories to you about his long successful tenure at CNN.
His charm, candor and amazing sense of humor will certainly demonstrate to you exactly why he has not only endured but thrived in the ever-changing world of the “The World's Most Important Network.”
On a personal note, Jack truly did change my professional life in broadcast design not only by his un-yielding support of actually allowing me to do my design work while I was there but also challenged me to change the very visual aesthetics of what people are seeing (and hearing) everyday when they tune in to watch CNN and HLN. Jack was ultimately responsible for me becoming the Director of Broadcast Design for the network. He never second-guessed my intelligence nor my creativity in any of the 21 years that I knew Jack while I was at CNN, CNNHLN,CNN Airport Network or CNN Newsource. He is someone I will also hold in great esteem for his unwaivering support and friendship all those years while I was employed by CNN. I still consider him to be family.

Jack always seemed to have one goal in mind (regardless of whether he was actually anchoring the news or was leading CNN HLN as President) and that was he always wanted the on-air newscast to be authentic, investigative, honest and one that was visually appealing to the viewers.

Don't miss this on Wednesday at 11am and you'll see for yourself just why I hold Jack in such great esteem. You'll be a fan of his as well.

Here is a recent article about his lecture at the University of Montana School of Journalism in Helena,Montana.

Media utilizing social networking sites
Story by Kimball Bennion | April 17, 2009
Montana Kaimin

“We are preparing students for jobs that don’t yet exist using technology that isn’t here yet,” he said.
The proliferation of social media is too big of a force for old media professionals to ignore.
“We can’t afford to be dismissive about this,” Womack said. “What does old media have to do to keep from becoming stale?” he later asked.
To answer that question, Womack used an example from his own workplace, using the inauguration of Barack Obama. Not only was it an historic day for the country, Womack said, but for the media as well.

CNN partnered with Facebook to let viewers watch the inauguration online and post real-time comments as the events unfolded, re-creating a communal experience through a global network.
The partnership of old and new seemed to work, as CNN.com set the record for the largest audience for a video event in Internet history.

But not everything is so widely digested in the digital age. Womack also addressed the uncertain future that newspapers face and what it may mean to society if their role is diminished.

“Newspapers are vital to democracy,” Womack said.

CNN and other news organizations have taken the lead in working with new media to spread nationwide information almost instantly, Womack said, but the role of local newspapers as community watchdogs and news analysts is important. Womack argued that no new media has been able to supplant that role so far.
Womack didn’t name any specific sites, but he mentioned that many sites sacrifice accuracy for speed.
The most recent example he gave was the coverage of actress Natasha Richardson’s death after a skiing accident in March. According to Womack, some sites reported that she was dead before she actually died.
“Better to be right and first,” Womack said, “and that’s why I think strong and familiar brand names will continue to do well.”
In the meantime, it’s important that journalism schools teach their students how to survive in a changing job market while keeping them grounded in basic skills, he said.
“No matter the platform, the same values taught right here at the School of Journalism apply now more than ever,” Womack said.
Womack is a Helena native who attended the University of Montana and graduated from Montana State University in 1984.
The Dean Stone lecture is an annual event sponsored by the University of Montana School of Journalism and is named after Arthur L. Stone, the first dean of the journalism school.
courtesy:
kimball.bennion@umontana.edu

I want to be 43 again and work for Coke.

This is truly a great design story which should inspire each of you and make you want to succeed in a big way...all with your favorite Tshirt on. It's all ahead of each of you so dream big.

"Coca-Cola had never had an in-house vice president of design until Butler. In fact, his original title, vice president of visual identity, described a limited sphere of influence. In his first few weeks, folks would routinely show up at his door asking for help in designing banners for volleyball tournaments and graphics for off-sites, "assignments he diplomatically deflected. Six months in, Butler still wasn't getting much traction. The problem, he realized, was that nobody really understood the word "design." So he had what he describes as his "Jerry Maguire moment." He wrote a three-page manifesto, short and simple, called "Designing on Purpose" and sent it out to everyone he knew in the company."

Photograph by Jake Chessum
"His background had teed him up for just such a project. In 1994, six years and several graphic design jobs after graduating from the University of South Florida with a degree in mass communications, Butler took a job with the Atlanta firm Copeland Hirthler, creating the identity standards for the 1996 Atlanta Games. It was his first hairy systems project. The logos and images he created were deployed on everything from T-shirts to collectibles to identity systems for Olympic affiliates. It was a lesson he wouldn't forget: "You have to think big; you have to think scale."
Read the whole story here:
http://www.fastcompany.com/design/
2009/featured-story-david-butler

Several Sites worth a long hard look! I'm serious.Grab a cup of coffee

www.grainedit.com
www.joshspear.com
www.designrelated.com
www.monoscope.com
www.deliciousdesignleague.com
www.prairiemod.com
www.duseldesign.com/labels/design.html
www.nopattern.com/nopattern/home.asp
www.flickr.com/photos/frank-sparrow/sets/72157603633586435/

Camp MODA Info Sheet

Lego is NOT involved as expected in this Summer Camp with MODA.
Coca Cola is the only sponsor. See suggestions in post below.

Congrats Nathan on your MODA Design

Just heard from Brenda Galina, Executive Director for MODA and she said they had selected the poster design for "Love Nests: Photographs and Objects" that belongs to Nathan Linkous. Congrats Nathan!
Again, EVERYONE will have their work shown at the Opening in February 2010.

The poster design that was their second choice was the poster designed by Justin Godbey with the hand silhouette of the heart. Nice job Justin!


Congrats to everyone who put so much time and energy into this project.

CAMP MODA PROJECT:
I asked Brenda about how much the sponsors should play into the visuals for this Summer Design Camp poster and she said not at all.

Lego will not be a sponsor. As of now Coca Cola is the major sponsor for the Summer Design Camp. The camp facility has not been finalized so you don't have to mention Colony Square either.

You do not have to play up to the Coca Cola sponsorship either. The Coke logo can be shown at the bottom of the design like the Love Nest designs.

Start Designing!
Pre-Critique for this next design is scheduled for Monday October 19th. If you are out of town, sick, absent in any way, your work still must be ready to be shown by placing them on your design blog.

Camp MODA (Updated Changes 10/9/09)

Specifics of the next project:

Two formats for your design:
1. 11x17 Poster Vertical
2. 8.5 x 6 horizontal mailer (entire mailer is 8.5 x 12 (folded)

This summer camp has a target audience of 30-35 students, 2 teachers and several assistants.
Students range from 6-8 years old, 9-10 years old and11-12 years old.

activities:

"cool beads" (jewelry)
"Environmental Coke"


Copy:
Camp MODA
Summer Design Camp 2010

Possible Copy: (or you can write your own copy for this as well)
Give your Child a new experience this summer.

Do not worry about the text on the inside of the mailer. It will be inserted later
by MODA.

Sponsors:
Coca Cola

Note from Brenda Galina, Executive Director MODA

Wanted to share this with each of you.

Stan,
What a treat seeing all those wonderful designs. I can’t thank you enough for facilitating their outstanding work. Most important is that you tell all the students what a fantastic job they did. They will all be winners on the opening night of the exhibit. Mark your calendars for February 12th. If your students are interested in becoming a member of our Young Professionals group just email us their name, address, and email , and we will contact them and let them know the times and places of our Halloween and Christmas parties etc. The cost to join will be $25.

Thanks again for all your excellence.

Brenda Galina, Ph. D.
Executive Director
Museum of Design Atlanta
Direct: 404.979.6450

Ben Bullock: The Pic Agency, Los Angeles

Ben Bullock, alumni, who has been working in Los Angeles the past year at The Pic Agency will be visiting your class on Monday while he is home visiting. Ben recently worked on the film title for "Fame" by Lakeshore Pictures.

MODA Selection Process: Step by Step

The top 6 finalist in the "Love Nests" Exhibition shown above.

In lieu of each of you being at MODA on Thursday morning I tried to capture the process so you could see for yourself how the selection process for the "Love Nests" exhibition occurred. I packaged your work in 3 box sets with a cover page in each box giving credit to your name and the number of posters you were presenting.
It took 2 hours to narrow down the 63 Poster concepts and as many museum cards. I think MODA was expecting only 20 poster designs, so needless to say they were a bit overwhelmed by the quantity and quantity of the work. I was very proud of your hard work and creativity as I stood watch to answer any questions they might have. I tried to answer them as best I could referring to your creative briefs for specific answers.

Each poster design was laid out (below) in their conference room which covered the tables and most of the floor area. Brenda and Raja both went through them thoroughly.
They both expressed their personal and professional choices as they went through each design. Sometimes they got into great debates over imagery or typography. Brenda ultimately had the final say in whatever conversation took place.







Once every design was laid out (below) for viewing and some immediate conversation, Brenda and Raja began editing the designs they felt might not represent the exhibition in their best opinion. Each step of the process left the designs they felt would be the best representation of the exhibition. Their comments ranged from being "too literal in terms of the name "Love Nests" to some of the designs being too geared towards photography or not obvious enough...and yes, at times they contradicted themselves which confused me.




Choosing the top 30+ designs below and the selection process gets a bit more intense.It was exhausting for me to watch as the process continued to narrow these gorgeous designs down to a few.




Choosing the final 14 designs below:


The Final 9 designs below:


The Final 6 chosen below:


The Museum Card process basically went the same way as the poster design process. However, after stickers were placed on the images they felt would not sell or did not represent the exhibition, then each prototype card you prepared was pulled out of the back pocket and laid on the table and they looked at what these various images by different designers in class would look like as a packaged set. They went for images only and then some that also had the name of the exhibition. This selection process got a little heated at times as conversations arose about who would possibly purchase these cards and how they might be used. They increased the box set number from 20 to 24 so they could include more images from each of you. Again, some of the top poster designs made it into the cards selected but some did not for whatever reason. Again, no names were mentioned during this process to keep it fair and unbiased. See below.







I hope this gives you a sense of what the selection process was like with all your beautiful work. Truly there were no weak designs only designs they felt would best represent the exhibition. I wanted to be as transparent with you about this process since you could not be present. Congrats again.
Next up is Camp MODA and the process begins again with the exception that the design for the poster will be the same for the larger mailer (no museum cards.)

PLEASE NOTE: This project was NOT a contest. It is real project with real consequences regarding work that a client could possibly use for their exhibition. Since this is a non-profit museum there would be no monetary reimbursement regardless. The client could have decided not to use any of the work and for all we know they still might change their minds before the exhibition. Anything can happen. Each of you have your own strengths and your own creative voices and I wouldn't wish you to change that one bit. Instead, build on it and make it stronger regardless of what your critics, classmates, professors or even clients might say. Each of you are coming into your own and it's time that you start listening to your inner creative self. With that said, each of you, and myself as well, cannot afford to let your ego get in the way of your success. Listen to others and take what each offer to you in a most respectful way and learn from it. Support each other no matter what. You will need each other more than ever when you graduate and get out into the daily routine of the working world of visual communication.

NYC Art Contest: $20,000 Smackaroos

Thanks Min-Sun for putting this on your blog. I certainly think everyone should enter.
I plan to so why not the rest of you. Check it out. Just do it.
www.babelgum.com/metropolisartprize

Craig Bromley, Photographer Class Visit: 9/30/09

Photographer Craig Bromley will be visiting class on Wednesday September 30th
at 11am as part of the on-going lecture series in Professional Practices in Graphic Design. Please make arrangements to be on time for this amazing photographer who will share his experiences and work ethics with you.

NYC TRIP Update: Lunch with PMcD Design-SOHO STUDIOS

Owner and Designer Patrick McDonough just emailed me and invited us to lunch at his Soho Studio/Loft on Thursday October 29th. Stay tuned for more information.
If you haven't done so yet, check out his work at
www.pmcddesign.com

Alumni Matt Suber: CNN iPhone Apps Release

Congrats to fellow Alumni Matthew Suber who is credited with the new CNN iPhone Apps release. Check it out. http://mashable.com/2009/09/28/cnn-iphone-app/

Week of September 28th & 30th

Just a reminder that this is the week we turn in work to MODA for the "Love Nests" exhibition.

Monday, September 28th at 11am we are having a pre-critique in-class with all the final work due on Wednesday. You can still show your work on Monday in digital form. You must also show your museum card designs on monday. See attachment so you'll know what the reverse side of the cards should look like on these 5" square cards (actual size 5"x10")

Three boards for "Love Nests" due on Wednesday.
You can always do more than the minimum number of boards.
-Type boarded
-Type and Image boarded
-Set of 4 cards boarded along with folded prototype cards in pocket on reverse of boarded image.

Wednesday Craig Bromley, Photographer will be in class to discuss his work in photography and working with designers. Please bring questions to ask him. www.craigbromley.com

NYC TRIP Update: Psyop thumbs up for visit

All those going to NYC in October...here is the latest:

Gretel, Psyop and Anatomy Media is a "go" for a visit.


I'm still waiting on a response from:
HBO, COMEDY CENTRAL, TROLLBACK, PMcD DESIGN, THE N, NAILGUN, MILTON GLASER,PENTAGRAM,
NOISE and a few others. I figure we cast a wide net to those "wish list" places and then decide. Psyop visit is on Friday October 30th.

MODA Deadline: Wednesday September 30th

It's almost here! The first deadline for the MODA "Love Nest" Project.

We'll have a pre-critique on Monday September 28th at 11am.
Please be prepared to show your poster designs (Type and Type and Image) as well as your museum cards (This can be done digitally.)

Printed and mounted versions must be completed on Wednesday September 30th.
Three Boards with a short creative brief attached to the reverse of each board.
The Museum Cards (4) should also be shown in a pocket on the reverse of the printed board to scale (5"x10") along with the required verbage on the backside of the folded card. No envelopes.

Once I turn in your work to MODA I will insist on a follow up critique with them at their facility. Stay Tuned.

We'll begin talking about "Camp MODA" in class on Monday October 5th. Hopefully each of you are already working on these.

Mohawk Paper Show

Mohawk Fine Paper and Mac Papers would like to extend an invitation to you and your graphic design students to view the the Mohawk Show #10. It will be on display the month of October at Mac Papers Design Center. It will also be a wonderful opportunity for us to give a mini paper school, allow students to collect various mill paper samples and connect with the paper reps that call on the design industry. We especially believe it’s an excellent opportunity for the senior graphic design student.

The Mac Papers Design Center is a beautiful state of the art facility and is located only 20 minutes west of downtown Atlanta.

Mac Papers Design Center
460 Riverside Parkway
Lithia Springs, Georgia

Andrea Hill, Mac Paper specification representative is handling all scheduling. You may contact her at Andrea.hill@macpapers.com or 770-948-9959.

The Mohawk Show is an annual event and this year’s chair was Ellen Lupton. She writes:

A blank sheet of paper is an invitation to create. It asks us to sketch, compose, write, draw, and think. For the artist or writer, plunging into the snowy void of an empty page is a leap of faith mixed with terror and anticipation. Endless possibilities are buried in the pale depths and the creamy shallows of a flat, unprinted sheet. What will be found there? What stories will unfurl as paper is inked, cut, folded, and stitched? The work shown in this exhibition resulted from the hard work of hundreds of designers, art directors, photographers, illustrators, copy writers, production managers, clients, and printers who thought hard about how to fill blank sheets of paper with rich, purposeful content.

For ten years, The Mohawk Show has honored work produced on Mohawk paper that is outstanding in design and production. The entries represent a genuine cross-section of today’s design and printing industry. Owing to the quality of the paper and Mohawk’s role as a design leader, the competition draws outstanding entries from across the United States and the world. Judges Alice Chung, William Drenttel, and Jessica Helfand and competition chair Ellen Lupton studied hundreds of pieces, from posters and annual reports to museum catalogs and real estate prospectuses, to choose 5 winners and 20 finalists. The work selected represents the design industry’s highest level of creative thinking and physical production.